Yes, you are clearly missing quite a bit. Players can be paid by anyone (business or non business) to provide a service. Go to any of the players’ social media, and you will see a link to contact them directly about NIL deals.It’s going through a business that’s giving them a cut right—not direct to the player. And didn't see an option to give more than the suggested rate. Am I missing something?
I can directly pay a recruit $10 million dollars to make an appearance at a birthday party. They are worth their market value. Their market value is whatever someone is willing to pay them for their service. I can also pay a recruit $10 million through my business to post a tweet encouraging people to use my company. Many are doing this as it becomes a marketing business expense and can lower a tax bill.
It’s very easy to pay recruits large sums of money legally under the new rules.