It's miniscule in the athletic budget though. How much did it make for each program? Since you act like it funds a major portion of the basketball program, how much it make per school? And again, exposure? Na. Purdue gets plenty each year. Purdue dominates instate recruiting. Cross roads is probably the 5th best non con game Purdue plays this year in exposure. Football drives the athletic program, hence the investment. But tell me where I'm being dense again?
Lastly, what's Bobinski supposed to say? Ya. We are glad it's over. We are head over heals better than ever other program there in my tenure and we can play much better opponents, probably at home, where we will sell out and collect more money.