Effectiveness depends on reach, too. MeidasTouch reported $25,000 in total receipts at the end of May. Lincoln Project reported $2.5 million.
Oh, I agree. And the whole reason the LP was able to take off in the first place was the publicity (and donations) Trump unwittingly garnered for them when he re-tweeted the Mourning in America, complaining about them misspelling Reagans original slogan.
Things haven't been the same since...
AIA if this has already been posted- don't remember seeing it...