They seized an attention opportunity, and won big time. How much have they personally gave? You think anywhere in the stratosphere as me for example?Those “knuckleheads” are front and center of the basketball collective from Day 1 and a big reason we are even in the ballpark with top recruits. I so tire of the whining about them around here - you don’t have to like their style, and at least you did give credit for learning about Coach Ya on a recent podcast (and the current Anthony Walker podcast is worth a listen), but complaining is easy; “doing” is harder.
They started a podcast to hear themselves talk, and saw a way to get 10x the attention through NIL and being a used cars salesman for IU. Smart move. Awful representation for our university, but smart move from him.