Have you seen the stories about the UTR chat transcripts? They did a lot of planning in Discord chat rooms, and the transcripts make it clear the purpose of the rally was twofold:
1. To latch onto the statue debate in order to make white nationalism appealing to conservatives.
2. To keep their Nazism as vague as possible in order to bait counterprotesters into being the bad guys (i.e., to subtly incite violence without starting it).
They obviously failed at #2, but the response of many on the right says they managed to make #1 happen to at least some extent.
Long story short, this was
never a march about statues, and was
always a march about white nationalism. From the very early stages of planning.
Here's an example of the many stories out there about the planning on Discord:
https://www.bustle.com/p/leaked-uni...-violent-intentions-for-charlottesville-79647