Both things can be true at the same time. It can be about safety and the understanding of the nebulous concept between marketing guns to people for anything other than their intended use. Looking cool as a gravy seal isn't an intended use.
Gun manufacturers are putting an EXTREMELY dangerous product into the stream of commerce. One which is protected by our very Constitution. I repsect that. But thta doesn't mean it's carte blanche for the gun manufacturers. Will there be frivolous bullshit lawsuits. You betcha. Will there me meaningful and lasting change resulting from the more concrete cases. Yes, there will be.
Will that involved rounding up all the guns. No. Handguns, no. Shotguns, no. Rifles that look like something your grandfather would take hunting, no.
This? Probably.