thank you and krafty for explaining it. sounds more like gambling to me? the borrowing of the shares is still kind of murky though, does the original shareholder do this to raise capitol
Also keep in mind that not only are you borrowing the money (margin) to short (because you are basically selling it first and hoping to buy it back at a lower price later making a profit.
You have to sell it to someone and since you don't already own it...you borrow it from someone else in general).
The other problem or risk is that when you 'buy' a stock, the most you can lose is what you paid for the stock.
However when you short a stock, you could lose many times what you paid.
Take this for example. Say you shorted gamestop at $10 and watched it go to $2. Say you spent a grand (so you shorted 100 shares). Nice job, you just made $800 off of your $1000 short!!!
However say you went to Mexico and wasn't paying attention and then notice that WTF....Gamestop is $350!!!!
Your $1000/100 share short is now a $34,000 loss.
That's part of the genius of this organized move. They are targeting heavily shorted stocks and buying them up which is triggering huge coverings (a cover is when they close their short position) which drives the price higher making the community insane amounts of money.
Now there are a lot of filthy rich redditors that will probably do it again, but this time have even more money to manipulate the market.
It's a brilliant scheme. Mad respect for the organization of it.
But it's bad for the markets.
The revenge is you have a long, shunned retail class of investor that has pooled their resources to manipulate the market against the multi billion hedge fund managers.
It's probably not good for the market but I don't know how the SEC can fairly curtail it.
Im guessing that retail accounts will have suppressing limits put on them.