Yeah, that happens. Depends on the state how it happens, because of different rules regarding free booze, but that's a major part of the marketing plan. Basically, alcohol distributers use bars and restaurants to raise brand awareness, but make their money at the grocery store. So, I'd have a guy come in and convince me to sell a particular wine, and market it big time, with posters and specials and table tents, but he knew he was never going to sell me more than three cases a week. But if people liked it, he might eventually sell 100 cases a week to Kazmaier's just around the corner.