Tractor Supply has been donating to organizations supportive of DEI and climate change, some with connections to Soros. It doesn't exactly fit their customer demographics outside of suburbanites who buy birdseed and softener salt from them. I've been involved with a couple of TSC's smaller, regional competitors, and they were hammering away at this in meetings, trying to figure out how to use it in marketing campaigns to their more rural client base. It looks like TSC just took it off the table.