I wonder if the demand for suites/clubs is limited by the offerings that are currently available. The existing suites and stadium club in the press box are poor, without any kitchen space, beyond very rudimentary facilities. Both offerings lack any outdoor space and much, if any, communal space. The NEZ club in the Hall of Champions is slightly better, with the inclusion of outdoor space and more communal space, but it is essentially a big room with large dining tables and buffet/bar facilities that are basically folding tables or wheel in, like you would see at a wedding reception. I haven't spent any time in the SEZ facility, but it is just the training table facility for athletes.
Adding 40-50 suites, with outdoor seating and proper indoor entertaining space should be done soon. The addition of 1-2 club facilities with adjacent kitchen space, permanent bar space, and large communal areas should be a part of the same project. I get that Bloomington doesn't necessarily have the local corporate base to support all of that space, but, if IU is wise on pricing and prices well below what the Colts charge, I think that the market may be stronger than many would think. Same for the club seats. Premium seating options need to be expanded upon and done properly. Right now, the offerings are way, way below what Purdue offers, let alone a professional organization like the Colts.
The bottom line is that Purdue, Kentucky, Louisville, Cincinnati, and Illinois have much more compelling premium seating options, let alone the professional teams in the area, as well as OSU, UM, etc. Akron has better offerings than IU in this capacity. This really needs to be a priority for Memorial Stadium, but, obviously not at the detriment of the facilities that the program itself desperately needs, i.e., an upgraded indoor facility.