Who cares... it certainly hasn't helped us in recruiting has it. Seems the recruits all went to MSU. And, I doubt they do it because of conference regular season championships.
Plus, with the unbalanced schedules I think an outright championship should also include a conference tourney championship. Then, and only then, is it something to brag about.
When you claim "outright" and lose in the first rd. and only get a five seed in the tourney, it really doesn't seem to mean much, does it? It certainly didn't mean much to the committee.