If coach can keep winning at a high level, IU fans will turn out. The end result will be higher ticket prices to catch up on ticket earnings or they will need to expand to accommodate the rise in fan support. The ticket revenue shortage IU experiences when compared to the larger more established programs, is one of the larger impacts. Not to mention, the more fans you have coming to games, the more you make in parking, concessions, and merchandise sales. In either case, they need to keep winning.