The TV money involved is insane. Obviously there's a ceiling there somewhere, but I doubt we've hit it yet.This is part of the reason why price of streaming and tv services rise almost annually now. Stations keep renegotiating higher prices that get passed on to us. Thus, even if you don't go to games, the have nots are paying more and more so the haves can get even more.
Guess we should be thankful we apparently have quite a few haves donating to our NIL.
In the mean time, someone has to get "the money". And I think football programs are realizing that coordinators and position coaches are just as important as players and head coaches...if not MORE important in many ways.