2022 Article
Not sure. I see Ryan Day said in 2022 it takes $13M to retain the roster. Per the above link.
Then there was a separate report they had spent that much to date on 2024.
2024 Report
“The Boosters and NIL collectives of the Ohio State Buckeyes have reportedly spent $13 million in NIL money to retain and/or add elite players to their 2024 roster, according to CFB Focus.”
Kinda odd both numbers are $13M, maybe CFB focus is wrong. The 2024 article does mention the 2022 quote. I don’t know. Just what I read. I wonder what the final number is for OSU this year.