So copying this and making millions on sales to hungry U.S. buyers:
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In a story that will make you ‘aww’ and ‘ahh’ like the best Pixar film, a Japanese community center released a line of collectable trading cards featuring the town’s male elders.
Seeking a way for the younger generation to connect with the “amazing” community members, middle-aged and older, the center’s secretary general leveraged the youth’s enduring love of Pokémon trading cards to create these masterpieces of civic engagement.
The town of Kawara in Fukuoka Prefecture has a population of about 10,000. Limestone mountains, relatively famous from their appearance in a well-known novel, are all the northern Honshu town can boast of that tourists might want to visit.
But a strange phenomenon has gripped the town’s youth originating from the Saidosho Community Center. They’re rapidly taking up a new trading card game, but the cards don’t depict fantasy creatures, anime heroes, or even famous baseball players.
Instead, the characters portrayed on the distinctly Pokémon-like cards are the town’s ojisan—middle-aged or older community members. Ms. Eri Miyahara, the Secretary General of Saidosho center, originally created them just as a collectable card game.

Trading Cards Starring Middle-Aged Men Go Viral in Japanese Town, Boosting Volunteerism and Respect for Elders
The 47 characters include 'Soba Master' Mr. Takeshita, an 81-year-old maker of soba noodles and Mr. Fuji, a 67-year-old former prison guard.


In a story that will make you ‘aww’ and ‘ahh’ like the best Pixar film, a Japanese community center released a line of collectable trading cards featuring the town’s male elders.
Seeking a way for the younger generation to connect with the “amazing” community members, middle-aged and older, the center’s secretary general leveraged the youth’s enduring love of Pokémon trading cards to create these masterpieces of civic engagement.
The town of Kawara in Fukuoka Prefecture has a population of about 10,000. Limestone mountains, relatively famous from their appearance in a well-known novel, are all the northern Honshu town can boast of that tourists might want to visit.
But a strange phenomenon has gripped the town’s youth originating from the Saidosho Community Center. They’re rapidly taking up a new trading card game, but the cards don’t depict fantasy creatures, anime heroes, or even famous baseball players.
Instead, the characters portrayed on the distinctly Pokémon-like cards are the town’s ojisan—middle-aged or older community members. Ms. Eri Miyahara, the Secretary General of Saidosho center, originally created them just as a collectable card game.