It may not be right, but it is the status of the beast. As I posted elsewhere, We have now asked Coaches to become General Managers, Salary Cap Specialists, and to play a contorted form of Money Ball. You have Coaches Who are disillusioned Who would like to get back to Coaching and old style recruiting. There are two aspects to this that a lot of people are missing.
1. It isn't just about spending money. it's about spending it wisely. As Cig showed Us, it's about getting Guys with the right attitude and Guys Who can buy into the Team concept, not drama Queens Who are checking the Scoreboard everyday to make sure They are among The highest paid Players in College Football.
2. We are too early in the NIL Game to have seen this yet, but there will eventually be Buyer's Remorse. Businesses are paying Money as part of their marketing budget, with the idea of making Money by Association with Successful Programs. If a program has a losing record for 5 straight years and doesn't get to a bowl game, as a business, You need to re assess your spending. Can You get a bigger bang from Your Marketing Buck doing something else?