For those interested, more details are coming out on how the rev share will probably work.
Per some people involved with and around IU NIL, of the $20-22M rev share likely to start in 2025-26, half would go to men’s sports, so $10-11M, and the B1G is going to mandate about 75% of that go to football, so $7.5-8M is the current estimate for rev share to football.
This is interesting because it indicates Title IX seems likely to split the rev share 50/50, and the conference will mandate the percentage amount for football (probably want the product good for TV) vs schools/ADs having discretion on how much to allocate to football.
The 50/50 mens/women’s rev share split could go away if conferences/schools argue sports aren’t part of the educational experience, and thus not subject to Title IX. I have no idea if that could happen.
I continue to think this rev share cap could be a positive for IU. Say IU has $4M NIL now and another school has $8M NIL — IU has 50% less. Add $8M rev share cap for both schools and now IU has $12M and the other school has $16M — IU only has 25% less $ available for players, and that is a better position to be in. Who knows how it actually plays out, this is just a guess/example.
Of course the other advantage for IU is it appears TV $ increases can fund the rev share for us. Some schools outside the core B1G and SEC will struggle to fund it, which may compromise their NIL, rev share, and other sports.
It would be interesting to know if schools are quoting 2025 targets with compensation numbers that include the rev share. I would think so.
Others may know more and things could change.
Per some people involved with and around IU NIL, of the $20-22M rev share likely to start in 2025-26, half would go to men’s sports, so $10-11M, and the B1G is going to mandate about 75% of that go to football, so $7.5-8M is the current estimate for rev share to football.
This is interesting because it indicates Title IX seems likely to split the rev share 50/50, and the conference will mandate the percentage amount for football (probably want the product good for TV) vs schools/ADs having discretion on how much to allocate to football.
The 50/50 mens/women’s rev share split could go away if conferences/schools argue sports aren’t part of the educational experience, and thus not subject to Title IX. I have no idea if that could happen.
I continue to think this rev share cap could be a positive for IU. Say IU has $4M NIL now and another school has $8M NIL — IU has 50% less. Add $8M rev share cap for both schools and now IU has $12M and the other school has $16M — IU only has 25% less $ available for players, and that is a better position to be in. Who knows how it actually plays out, this is just a guess/example.
Of course the other advantage for IU is it appears TV $ increases can fund the rev share for us. Some schools outside the core B1G and SEC will struggle to fund it, which may compromise their NIL, rev share, and other sports.
It would be interesting to know if schools are quoting 2025 targets with compensation numbers that include the rev share. I would think so.
Others may know more and things could change.
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