NCAA has always been pay to play, some schools just did it better than others. Sam Gilbert was doing it for UCLA athletes while John Wooden was painting an unfounded saintly image around himself. You don't think UK, KU or NC haven't been finding a way around the "rules" for decades (Duke to probably)? And Nick Saban whining about it is really rich since he's had a virtual monopoly on the best graduating HS football players for years and NIL stands to put a dent in it. All of the crying and whining goes nowhere because the courts say its OK. Schools that opt out will opt out of national prominence to a greater or lesser degree. Swarbrick and ND, what a bunch of hypocrites.
You guys who think the genie will go back into the bottle are just jerking yourselves. It won't no matter how holier than thou some of these presidents and big names whine. When they start suffering because they don't do it (they may not since their existing methods of getting around the prior pay to play rules were so successful) they'll jump on the bandwagon.