It’s a dumb analogy for several reasons.He was just comparing the fact that plantation owners and college athletics were making a living off of free labor. Not saying college athletes were akin to slavery. Analogies don’t need to be 1:1 to be effective.
First, of course, is that it’s not free labor. Scholarships are worth a whole lot of money to those who receive them.
And that feeds into the second major distinction in that it’s a voluntary thing that athletes choose to do out of their own self-interest. If they didn’t feel the bargain was beneficial to them, they could’ve foregone college athletics. I don’t know about you, but I choose to avoid one-sided deals where I’m not on the right side.
What is the value to them of the major exposure they get? For some it might not be much, for others it’s quite a bit. They may not realize this value right away, but they eventually will.