both should reap some benefits from the pushback from the NFL overall as well as the Colt’s decline and the possibility of Luck’s career being severely compromised by injury. As a former NFL front office veteran I can tell you I am not along among former staff and players who think the players have elected to commit professional suicide with the approval of the Commissioner and the owners. No matter what your business, alienating 40-50% of your customer base is no way to insure continued financial viability. Purdue experienced the largest attendance increase in the nation this year in both percentage and per game average. IU has seen increases too. The non affiliated football fans of the Indianapolis ADI are restless and a good marketing campaign could persuade some of them to cancel the Colts’ season tickets and buy college football tickets. Stay tuned to see if potential opportunity translates into actual increases in ST sales.