Lilly from AT&T, (ie the actress who plays her), has the right to earn off her name image and likeness.
if putting "Lilly" under contract, AT&T or the ad/talent agency has the right to have Lilly assign over said NIL rights for whatever specified length of time or scope as specified contractually, in exchange for whatever compensation Lilly got in said agreement with AT&T or the agency or both.
Jimmy Rayl, George McGinnis, Isiah Thomas, Steve Alford, Damon, all had the right to earn off their NIL.
until they signed a scholly with IU in exchange for free tuition and room and board, for which they assigned over their NIL rights to IU for the length of time they were under the scholly contract.
point being, players always had NIL rights until they assigned over said rights in exchange for compensation. (the scholly in this case).
the fact that players have NIL rights today, doesn't mean they can't be required to assign over said rights to the schools, just as they always had done in the past.
point being, i don't see why NIL rights can't be assigned over to schools as a condition of a scholly and eligibility as an amateur, just as they always were in the past.
not a lawyer, but what has changed that schools can't have players assign over said NIL rights as they always had in the past.
what exactly is the language of the SCOTUS ruling??
that said, i don't think schools/the NCAA ever set out to screw kids over in the past in mandating they assign over said NIL rights.
they did so only, because not doing so would give everyone an easy workaround to rules baring schools from paying players.. thus being pros instead of amateurs in an amateur sport.
just as it will be an easy workaround today.
point being, why can't schools still mandate kids assign over said NIL rights now, as in the past, and save NCAA sports as amateur we knew it.
on a side note, i do realize the NCAA requiring all schools to do so would be an FTC anti trust violation. (anti competitive collusion).
that said, not allowing schools to pay players, all pro league salary caps, all pro league player drafts, are all anti trust violations which the govt exempts said organizations from in the name of competitiveness.
i don't want to deny any individual the ability to market their talent if they so choose.
but there are numerous pro leagues said players can market their talent to.
i encourage all wishing to profit off their ability and work to just go pro, and get whatever they can for their talents.
what i don't want, is NCAA amateur sports being hijacked from within to become another pro league, because that's much easier due to the already established fan base, facilities, etc, than said individuals starting their own pro league, which is exactly what's going on here.
and i don't want schools being forced into bidding wars for players under the guise of NIL, which also is exactly what's going on here and only going to get worse.
players who want paid, go pro.. you have every right, and the ability to do so.
entrenched administrators who want to hijack college sports from within in a coup to make the NCAA their own new pro league, just go start your own new pro league if that's what you want to do.
don't steal from within what others, not yourselves, established over the last 100 plus yrs, just because that's a hundred times easier and faster than starting your own pro league from scratch.
point being, schools/the NCAA act like this is all being forced on them, and they have no choice in the matter.
i highly question the validity of that public stance.