\Scott - do u realize the Celtics haven't met crap since Bird retired? They are, at best, the third favorite sport franchise IN THEIR OWN TOWN. The Bruins rule, then Redsox, hell, the Patriots are more popular than the Celtics. This isn't 1966 with Bill Russell. Besides, professional franchises are just that - no alumni, just civic popularity. IU basketball IS the state of Indiana - or at least it should be. It is synonymous with the sport. The Celtics??? Meh - just a pro sport in an age of free agency that basically sucks. Stevens took a huge pay raise and got a big challenge with little downside - if he fails after 3 years, no big deal.