I'm of the age where Velveeta, and processed foods in general, were a new invention during our developmental years. Our mothers routinely served us Velveeta cheese, especially on grilled cheese sandwiches. My best friend's dad growing up was always seen with a slab of Velveeta draped over the top of his long-necked Black Label beer bottle. Even today, when I make a gourmet grilled cheese sandwich with various real cheeses, I still have to include a touch of Velveeta. The same goes for my gourmet mac and cheese...gotta have a small chunk of Velveeta in there for the sake of nostalgia. I try not to think of it for what it truly must be, a solid orange brick of coagulated cholesterol.