Target swing voters:
In an academic study of competitive U.S. House primaries from 2006 to 2014, we found that extremist nominees do considerably worse in the general election, on average, than moderates. The reason, however, may come as a surprise: It’s not that extremists turn off moderates in their own party. It’s that they fire up the other party’s base.
In an academic study of competitive U.S. House primaries from 2006 to 2014, we found that extremist nominees do considerably worse in the general election, on average, than moderates. The reason, however, may come as a surprise: It’s not that extremists turn off moderates in their own party. It’s that they fire up the other party’s base.