Evan Hafer, co-founder of BRC publicly condemned a significant part of his customer base a few years back, effectively telling them he didn't want their business.Had dinner over the weekend with a friend who owns a gun store. I kidded him about “tactical” gear and asked him if he sells tactical socks or underwear, Seems gun nuts love “tactical” stuff. He scoffed and says he sells some. “scary shit” but only to serious purchasers. He has no use for the guys who come into his shop wearing tactical shirts and pants wanting to look at his guns. He mentioned Black Rifle coffee and gear as items he has no use for. Even the gun industry is divided among whackos and ordinary people.
Marcus Lemonis from Camping World pulled the same stunt.
Both entities suffered the consequences.