LGBQT Propaganda, Parallel Economies and Marketing

[mcmurtry66]

the other day we had a nice discussion re lgbqt partnering with professional sports organizations for sponsorship nights. we were able to demonstrate and ultimately agree that those events are very much in your face left wing propaganda. what's interesting to me is the business decision to pursue that path. i enjoy listening to clay travis and buck sexton on the patriot, the home of common sense radio. what i like best are the products they endorse during commercials. as someone who manufacturers a variety of failing products with very limited public appeal i'm fascinated by this approach. some of the companies referenced in the article i see featured prominently at bass pro shop, which is a favorite for me and my son, particularly when the scuba diver is cleaning out the tank.

i think sometimes that the nutjobs on here aren't really reflective of the greater society by virtue of their outsized interest in politics, but i might be wrong. if politics are shaping marketing approaches perhaps culture wars etc are more prevalent/ubiquitous than i thought. while bud light is taking a hit black rifle coffee co (apparel at bass pro) is enjoying a significant spike in its profits. anyway kind of interesting for the business marketing types, not the robust guys like twenty and jdb

Conservative companies create parallel economy as polarization thrives

As a crowded field of Republican presidential candidates jockeyed for standout moments at the second GOP primary debate last month, more than 1 million viewers tuned in to the alternative video-sha…

thehill.com

 

[snarlcakes]

the other day we had a nice discussion re lgbqt partnering with professional sports organizations for sponsorship nights. we were able to demonstrate and ultimately agree that those events are very much in your face left wing propaganda. what's interesting to me is the business decision to pursue that path. i enjoy listening to clay travis and buck sexton on the patriot, the home of common sense radio. what i like best are the products they endorse during commercials. as someone who manufacturers a variety of failing products with very limited public appeal i'm fascinated by this approach. some of the companies referenced in the article i see featured prominently at bass pro shop, which is a favorite for me and my son, particularly when the scuba diver is cleaning out the tank.

i think sometimes that the nutjobs on here aren't really reflective of the greater society by virtue of their outsized interest in politics, but i might be wrong. if politics are shaping marketing approaches perhaps culture wars etc are more prevalent/ubiquitous than i thought. while bud light is taking a hit black rifle coffee co (apparel at bass pro) is enjoying a significant spike in its profits. anyway kind of interesting for the business marketing types, not the robust guys like twenty and jdb

Conservative companies create parallel economy as polarization thrives

As a crowded field of Republican presidential candidates jockeyed for standout moments at the second GOP primary debate last month, more than 1 million viewers tuned in to the alternative video-sha…

thehill.com

Your post made me think of this, which I read the other day. At some point corporations started marketing clear agendas that alienate a lot of people. They assumed, wrongly, that people would just always accept it. I think we’re starting to see entrepreneurs fill a market void. I might sign up for the new content to flip Disney the bird. I use to be liberal, but I have very little in common with them anymore. The transgender nonsense is so removed from reality, they’ve become a lost cause.

 

[mcmurtry66]

Your post made me think of this, which I ready the other day. At some point corporations started marketing clear agendas that alienate a lot of people. They assumed, wrongly, that people would just always accept it. I think we’re starting to see entrepreneurs fill a market void. I might sign up for the new content to flip Disney the bird. I use to be liberal, but I have very little in common with them anymore. The transgender nonsense is so removed from reality, they’ve become a lost chase until the course correct.

View embedded media

yeah i find it interesting too. the right is creating a loyalty base predicated on politics. i guess the left is too. as i said i've seen that black rifle coffee apparel. there's absolutely nothing that sets it apart from anything else that would appeal to that consumer base. duluth. red hot or head or whatever it is. carhart etc.

 

[Bloom.]

the other day we had a nice discussion re lgbqt partnering with professional sports organizations for sponsorship nights. we were able to demonstrate and ultimately agree that those events are very much in your face left wing propaganda.

Not sure there was ultimate agreement on that. It was more that what you consider as something in your face is really just something you don't like.

As for the article:

The only thing lamer than wokism is anti-wokism. They're self-marginalized by others trying to be seen and heard that they want to isolate themselves from it. The anti-woke crowd is the divisive crowd.

 

[mcmurtry66]

Not sure there was ultimate agreement on that. It was more that what you consider as something in your face is really just something you don't like.

As for the article:

The only thing lamer than wokism is anti-wokism. They're self-marginalized by others trying to be seen and heard that they want to isolate themselves from it. The anti-woke crowd is the divisive crowd.

negative. it was clearly established that it's in your face. a fact recognized as beyond dispute at this point. now. as for the article. wokeism was viewed as an attack on america and what some perceive as the mores of same. opportunistic companies are profiting from this belief in a way that politics, for some, is driving business. kind of interesting.

 

[Bloom.]

negative. it was clearly established that it's in your face. a fact recognized as beyond dispute at this point.

It just meant you were over-sensitive. Then you got angry and called me names.

now. as for the article. wokeism was viewed as an attack on america and what some perceive as the mores of same. opportunistic companies are profiting from this belief in a way that politics, for some, is driving business. kind of interesting.

How is wokism an attack on America? I'm not a fan of the hyper sensitivity of it, but minority groups wanting equality and inclusion shouldn't threaten you.

 

[mcmurtry66]

It just meant you were over-sensitive.

no it was jammed in my face, as established.

 

[mcmurtry66]

minority groups wanting equality and inclusion shouldn't threaten you.

i'm not threatened. it's an observation that it's outside of traditional norms. i find it interesting businesses are profiting from it, or attempting to, on both sides

 

[Bloom.]

i'm not threatened. it's an observation that it's outside of traditional norms. i find it interesting businesses are profiting from it, or attempting to, on both sides

It's clear that people are threatened by it given their reactions.

 

[Bowlmania]

A major seller that wades into political waters (left or right) and eschews essentially half the population is taking a big risk. We saw what happened with Bud Light.

Political winds change. Buyers don't necessarily want current events bundled in a company's brand. People get fed up with politics. The article cited in the original post references a Pew Research Center study showing that two-thirds of Americans say they're often or always exhausted when thinking about politics.

Businesses will figure it out, but they've got to be nimble. If their marketing strategies backfire (e.g. Anheuser-Busch InBev) they'll make corrections. On the other hand, if a marketing approach results in soaring sales, they'll stick with the winning hand.

 

[mcmurtry66]

It's clear that people are threatened by it given their reactions.

some for sure.

 

[mcmurtry66]

A major seller that wades into political waters (left or right) and eschews essentially half the population is taking a big risk. We saw what happened with Bud Light.

Political winds change. Buyers don't necessarily want current events bundled in a company's brand. People get fed up with politics. The article cited in the original post references a Pew Research Center study showing that two-thirds of Americans say they're often or always exhausted when thinking about politics.

Businesses will figure it out, but they've got to be nimble. If their marketing strategies backfire (e.g. Anheuser-Busch InBev) they'll make corrections. On the other hand, if a marketing approach results in soaring sales, they'll stick with the winning hand.

right. and i think it's interesting that some have found a way to parlay politics into a reason to buy an otherwise forgettable product, or a product htat otherwise wouldn't stand out

 

[CO. Hoosier]

yeah i find it interesting too. the right is creating a loyalty base predicated on politics. i guess the left is too. as i said i've seen that black rifle coffee apparel. there's absolutely nothing that sets it apart from anything else that would appeal to that consumer base. duluth. red hot or head or whatever it is. carhart etc.

Had dinner over the weekend with a friend who owns a gun store. I kidded him about “tactical” gear and asked him if he sells tactical socks or underwear, Seems gun nuts love “tactical” stuff. He scoffed and says he sells some. “scary shit” but only to serious purchasers. He has no use for the guys who come into his shop wearing tactical shirts and pants wanting to look at his guns. He mentioned Black Rifle coffee and gear as items he has no use for. Even the gun industry is divided among whackos and ordinary people.

 

[TheOriginalHappyGoat]

negative. it was clearly established that it's in your face. a fact recognized as beyond dispute at this point. now. as for the article. wokeism was viewed as an attack on america and what some perceive as the mores of same. opportunistic companies are profiting from this belief in a way that politics, for some, is driving business. kind of interesting.

It just meant you were over-sensitive. Then you got angry and called me names.


How is wokism an attack on America? I'm not a fan of the hyper sensitivity of it, but minority groups wanting equality and inclusion shouldn't threaten you.

I was there during this conversation. The resolution was that both of you suck.

 

[NPT]

A major seller that wades into political waters (left or right) and eschews essentially half the population is taking a big risk. We saw what happened with Bud Light.

Exactly... why would someone like Bud wade into that territory to appeal to less than 1% of the population. If I was running a company I would tell everyone that we are here to sell products and not promote an agenda.

 

[mcmurtry66]

Had dinner over the weekend with a friend who owns a gun store. I kidded him about “tactical” gear and asked him if he sells tactical socks or underwear, Seems gun nuts love “tactical” stuff. He scoffed and says he sells some. “scary shit” but only to serious purchasers. He has no use for the guys who come into his shop wearing tactical shirts and pants wanting to look at his guns. He mentioned Black Rifle coffee and gear as items he has no use for. Even the gun industry is divided among whackos and ordinary people.

that's funny. like i said that black rifle is prominently displayed at bass pro shop. and they aren't a huge company obviously, but are clearly making it in part off of politics. like i said i just think it's interesting. if bud light has a tranny i might snicker at them for whatever but it wouldn't stop me from buying a bud light if i felt like one at a game. or same with disney. their delving into woke politics wouldn't prevent me from taking my kids there. it's still fun. the price might. but not politics

 

[hoosboot]

Exactly... why would someone like Bud wade into that territory to appeal to less than 1% of the population. If I was running a company I would tell everyone that we are here to sell products and not promote an agenda.

You're doing some bad math there, NPT. Bud didn't wade into that territory to appeal to less than 1% of the population.

 

[mcmurtry66]

You're doing some bad math there, NPT. Bud didn't wade into that territory to appeal to less than 1% of the population.

right. my guess is they thought 50 plus percent, which i think is the idea, at least for some. yes we may exclude half the country BUT BUT BUT we might create a more loyal base for those that it does appeal to

 

[hoosboot]

right. my guess is they thought 50 plus percent, which i think is the idea, at least for some. yes we may exclude half the country BUT BUT BUT we might create a more loyal base for those that it does appeal to

Every single piece of marketing is made with the understanding that it will endear some customers and push away others and the thinking that it will gain more than it will lose.

 

[snarlcakes]

yeah i find it interesting too. the right is creating a loyalty base predicated on politics. i guess the left is too. as i said i've seen that black rifle coffee apparel. there's absolutely nothing that sets it apart from anything else that would appeal to that consumer base. duluth. red hot or head or whatever it is. carhart etc.

My military buddy buys the black rifle coffee. It's actually pretty good coffee. I keep going back to a Balaji post that I found extremely interesting. The 20th century was a time period of technological growth and centralization. The 21st is going to be a time period of great technological growth and decentralization. Covid was the turning point. Sorry, I don't have more time and I don't do his thoughts justice.

 

[NPT]

right. my guess is they thought 50 plus percent, which i think is the idea, at least for some. yes we may exclude half the country BUT BUT BUT we might create a more loyal base for those that it does appeal to

I disagree... I think the 50% you're talking about was not gonna abandon Bud because they didn't come out with those commercials.

 

[Baller23Boogie]

the other day we had a nice discussion re lgbqt partnering with professional sports organizations for sponsorship nights. we were able to demonstrate and ultimately agree that those events are very much in your face left wing propaganda. what's interesting to me is the business decision to pursue that path. i enjoy listening to clay travis and buck sexton on the patriot, the home of common sense radio. what i like best are the products they endorse during commercials. as someone who manufacturers a variety of failing products with very limited public appeal i'm fascinated by this approach. some of the companies referenced in the article i see featured prominently at bass pro shop, which is a favorite for me and my son, particularly when the scuba diver is cleaning out the tank.

i think sometimes that the nutjobs on here aren't really reflective of the greater society by virtue of their outsized interest in politics, but i might be wrong. if politics are shaping marketing approaches perhaps culture wars etc are more prevalent/ubiquitous than i thought. while bud light is taking a hit black rifle coffee co (apparel at bass pro) is enjoying a significant spike in its profits. anyway kind of interesting for the business marketing types, not the robust guys like twenty and jdb

Conservative companies create parallel economy as polarization thrives

As a crowded field of Republican presidential candidates jockeyed for standout moments at the second GOP primary debate last month, more than 1 million viewers tuned in to the alternative video-sha…

thehill.com

The bolded part got me.

 

[Bloom.]

Exactly... why would someone like Bud wade into that territory to appeal to less than 1% of the population. If I was running a company I would tell everyone that we are here to sell products and not promote an agenda.

And this is how stupid people are.

It was one can on TikTok.

Bud Light, the same brand that trotted out football players in drag on ladies night, the same brand has rainbow themed bottles. But yeah, one can. Let's not forget they started drinking other brands that also have had LGBTQ campaigns.

I understand the viral nature of social media, but remember, people who like to act like they're above are mostly the ones who were impacted by it.


Real Men of Genius impacted by one can on TikTok.

 

[Bloom.]

that's funny. like i said that black rifle is prominently displayed at bass pro shop. and they aren't a huge company obviously, but are clearly making it in part off of politics. like i said i just think it's interesting. if bud light has a tranny i might snicker at them for whatever but it wouldn't stop me from buying a bud light if i felt like one at a game. or same with disney. their delving into woke politics wouldn't prevent me from taking my kids there. it's still fun. the price might. but not politics

Glad it's not in your face at those places. 😜

I agree with your take here.

 

[hoosboot]

I disagree... I think the 50% you're talking about was not gonna abandon Bud because they didn't come out with those commercials.

That's not how marketing works. You main objective is not trying to avoid people abandoning you. Your main objective is driving MORE people to buy MORE and a huge focus in that realm is increasing brand affection and loyalty with a strong emotional connection.

Bud thought that they could do an innocuous brand ambassador deal that would help drive an emotional connection for their brand with younger demographics. They wagered that it wouldn't cost them with older demographics and they lost that bet.

 

[larsIU]

The 21st is going to be a time period of great technological growth and decentralization.

I agree. But decentralization comes in oh so many flavors. I'm not sure the decentralization you're thinking of is the same I'm thinking of.

Will we see a decentralization, not caused by regulation or monopoly busting, in the tech sector? Hmmm. I'm not sold. Wlll governments respond to the increased influence of tech companies by increasing their influence? Maybe. Which would be the exact opposite of decentralization. To be sure, I think there a large part of the increasing size of the federal government which is in reaction to the consolidation of large companies and their influence in society.

I honestly don't know where I fall on that spectrum. Trust business or trust government? Does it matter who the master is?

 

[NPT]

And this is how stupid people are.

It was one can on TikTok.

Bud Light, the same brand that trotted out football players in drag on ladies night, the same brand has rainbow themed bottles. But yeah, one can. Let's not forget they started drinking other brands that also have had LGBTQ campaigns.

I understand the viral nature of social media, but remember, people who like to act like they're above are mostly the ones who were impacted by it.


Real Men of Genius impacted by one can on TikTok.

It really doesn't matter what you think or I think. Anyone with common sense has to ask themselves "If I do this, how are people gonna perceive it and how are they gonna react?" and I'm not talking about just the Bud thing. I'm talking about life as a whole, especially politicians and others that may be in the news. How many presidents have been caught saying stupid things when thinking all the microphones are turned off?

 

[mcmurtry66]

Every single piece of marketing is made with the understanding that it will endear some customers and push away others and the thinking that it will gain more than it will lose.

but this approach is unique and different because it's predicated on ideology and intentionally alienating some.

 

[Hoopsdoc1978]

The bud light boycott will be studied for many years to come. That thing took on a life of its own. They took it on the chin like Mia Khalifa or whichever barista Murt woke up with.

That said, he was right. There was a clear and overwhelming consensus on his take.

 

[BradStevens]

the other day we had a nice discussion re lgbqt partnering with professional sports organizations for sponsorship nights. we were able to demonstrate and ultimately agree that those events are very much in your face left wing propaganda. what's interesting to me is the business decision to pursue that path. i enjoy listening to clay travis and buck sexton on the patriot, the home of common sense radio. what i like best are the products they endorse during commercials. as someone who manufacturers a variety of failing products with very limited public appeal i'm fascinated by this approach. some of the companies referenced in the article i see featured prominently at bass pro shop, which is a favorite for me and my son, particularly when the scuba diver is cleaning out the tank.

i think sometimes that the nutjobs on here aren't really reflective of the greater society by virtue of their outsized interest in politics, but i might be wrong. if politics are shaping marketing approaches perhaps culture wars etc are more prevalent/ubiquitous than i thought. while bud light is taking a hit black rifle coffee co (apparel at bass pro) is enjoying a significant spike in its profits. anyway kind of interesting for the business marketing types, not the robust guys like twenty and jdb

Conservative companies create parallel economy as polarization thrives

As a crowded field of Republican presidential candidates jockeyed for standout moments at the second GOP primary debate last month, more than 1 million viewers tuned in to the alternative video-sha…

thehill.com

Is the ultimate takeaway to market your gummies to Bass Pro Shop customers?

 

[mcmurtry66]

Is the ultimate takeaway to market your gummies to Bass Pro Shop customers?

Need a product we can get on common sense radio. Something Lars can import on the down low for cheap

 

[Baller23Boogie]

Need a product we can get on common sense radio. Something Lars can import on the down low for cheap

Why is the Dem the mule? 😄

 

[Univee2]

Is the ultimate takeaway to market your gummies to Bass Pro Shop customers?

You didn’t get your distributorship papers yet?

Oops.

 

[Bloom.]

It really doesn't matter what you think or I think. Anyone with common sense has to ask themselves "If I do this, how are people gonna perceive it and how are they gonna react?" and I'm not talking about just the Bud thing. I'm talking about life as a whole, especially politicians and others that may be in the news. How many presidents have been caught saying stupid things when thinking all the microphones are turned off?

Yep, it's an indictment of those who internalized it.

 

[hoosboot]

but this approach is unique and different because it's predicated on ideology and intentionally alienating some.

Negative. Not at all.

 

[UncleMark]

...but it wouldn't stop me from buying a bud light if i felt like one at a game. or same with disney. their delving into woke politics wouldn't prevent me from taking my kids there. it's still fun. the price might. but not politics

FWIW, I'll never buy another My Pillow. And I like my My Pillow.

 

[mcmurtry66]

FWIW, I'll never buy another My Pillow. And I like my My Pillow.

Sad. There’s a little mike Lindell in all of us. More in some than others. The weekend is starting.

@DANC i already feel so weak….

 

[UncleMark]

Sad. There’s a little mike Lindell in all of us. More in some than others. The weekend is starting.

I know any number of ex junkies and ex drunks who have gotten clean/sober and gone on to be productive and successful. I also know any number who still are fvcking crazy.

 

[CO. Hoosier]

There’s a little mike Lindell in all of us.

I thought of Mike Lindell when I listened to Joe sell his Ukraine budget request last night.

 

[Univee2]

I thought of Mike Lindell when I listened to Joe sell his Ukraine budget request last night.

Buy one, get one free? Fund Israel, get Ukraine as well?

Such a deal.