Drawing a comparison to rivalries in football is not on the same level as rivalries in basketball. I lived in Ohio for 31 years and yes, the OSU/Michigan football game is based on pure hatred and just might be the best rivalry in sports. But you only play 12 games a year and regardless of how the season goes, you want to beat your rival and less you forget, it is always the last game of the year. Yes, it caps off your season and you want to win. In basketball, the teams are now playing 30-35 games a year. It is a long grind and getting up for a rival just might be an example of wasting extra energy since a win or a loss is often followed by a major let down. Remember that in basketball, upsets are common and happen to everyone. We need to expect them. Of course, I want to beat Purdue in everything but when the other team shoots the basketball, it goes in about 40% of the time regardless of your defense, so yes you are going to lose sometimes. If you want a rivalry game in hoops, why not make it the last game of the year and match up your rival, (IU/Purdue, Michigan/MSU, Northwestern/Illinois etc.) and only play them once in the season. In football, you need 50-60 guys and usually the team with the most talented players wins. IU rarely has 60 guys more talented than OSU's sixty guys so we lose. In hoops, you can get by with 7 or 8 guys and anything can happen. So yes, you can lose often. In football, OSU and Michigan win all the time because of their overwhelming manpower advantage which helps make it the great rivalry it has become.