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Has Jackson-Davis entered the portal?

That’s not true. They can hire agents to handle their NIL. Every IU player had that this year already.
The Purdue board is still thinking “ what value does Pack etc…bring the NIL company. People need to understand it’s not about that. It’s about buying the person(product) that best helps the team bring wins. The value of the athlete is second.
 
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The Purdue board is still thinking “ what value does Pack etc…bring the NIL company. People need to understand it’s not about that. It’s about buying the person(product) that best helps the team bring wins. The value of the athlete is second.

Well, lifewallet came out almost immediately to announce the deal. Fundamentally, it could have been anybody, but now there will be tons of nationally media attention about Pack that will mention the lifewallet deal, all for the cost of about 3 or 4 prime time ad spots. So while Pack himself might not bring much value to the company, PR of the deal itself is more than worth the investment
 
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Well, lifewallet came out almost immediately to announce the deal. Fundamentally, it could have been anybody, but now there will be tons of nationally media attention about Pack that will mention the lifewallet deal, all for the cost of about 3 or 4 prime time ad spots. So while Pack himself might not bring much value to the company, PR of the deal itself is more than worth the investment
That guy is worth $20+ billion. $800k is a drop in the bucket.
 
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