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Fixing the Opt Out Problem

It matters a ton. It was a crappy game that all the viewers likely turned off after half time and every advertising dollar spent in the second half went to waste.
Well, when the networks build their rate sheets for 2024, they're going to use these ratings. Businesses know the risks involved with advertising sporting events. They are far outweighed by the benefits.
 
I don't have the best answer,

But one reality for me as a fan is that the bowl "location" suddenly becomes more important.

I am not going to Detroit, NY, about anything north of the 31st paralell to see a game with a bunch of meaningful opt outs.
Not even for an in-door venue?
 
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