It was during McNeely's time as AD, and was the one thing he did that I was fully on board with. As someone who worked for years in Marketing, graphic design and branding, I thought then and still believe that initiative was very much needed. Each team, department, etc. where doing whatever they wanted with colors, logo, etc. It was all over the map. Now they have a unified branding guide with official, approved colors and logo. I always thought the hullabaloo over a non-Hoosier firm and the fee was overblown. Mountains made of molehills. There are all sorts of services rendered by various vendors and goods purchased from manufacturers that are not Indiana-based (when they could be potentially) that no one even knows about much less complains about. The end result was an improved, single, universally-recognized logo over the outdated "3D" look logo they had before, which works much better on signage, branded items, etc., and a return to the Cream & Crimson official IU colors and an enforced consistency on logo and colors which makes a more professional presentation overall than the hodge-podge we had before.