There’s probably moneyed interests in play here.
I'm more curious how I can get on the list for future consulting firm gigs. Gotta retire someday, you know.
This is funny.... I worked at a bank where for years the senior management painstakingly sat and worked on plans for the next year. We were trying to trim the fat .... never did anything get implemented. Then one year, the executives decided to spend close to $350,000 on a consultant to tell them where to trim the fat...really? So needless to say very similar conclusions were made that senior management had been suggesting.
Kind of like the CA firm that was hired to “reinvent and modernize” the IU logo. So much was wrong with that and emblematic of the thinking then
When was that? By any chance do you recall the name of the firm? I pay a lot of attention to IU sports, but the episode doesn't sound familiar.
Baby steps....Sell the beer in glass bottlesand I guarantee you we'll get more calls!
This was early 2000s if I remember right. The goal was to unify branding. Was definitely just post Knight. They did a lot of righteous crap much of which was to further certain elitist agendas. Yah I know some will disagree, that’s just my take only. An Indiana firm could have easily been hired and it have been a positive pr move
I remember it being more but could be wrong. Also made the “I” longer. Award winning work I’m sure
In many decades of watching IU football at Memorial Stadium, the only fight I have ever seen was on the east side with an older OSU fan who was "embravened" by alcohol trying to take on three equally embravened students. Fortunately, security intervened and escorted all of them away.
Of course you are entitled to your opinion. IMO it is misplaced as to actual issues.
It was during McNeely's time as AD, and was the one thing he did that I was fully on board with. As someone who worked for years in Marketing, graphic design and branding, I thought then and still believe that initiative was very much needed. Each team, department, etc. where doing whatever they wanted with colors, logo, etc. It was all over the map. Now they have a unified branding guide with official, approved colors and logo. I always thought the hullabaloo over a non-Hoosier firm and the fee was overblown. Mountains made of molehills. There are all sorts of services rendered by various vendors and goods purchased from manufacturers that are not Indiana-based (when they could be potentially) that no one even knows about much less complains about. The end result was an improved, single, universally-recognized logo over the outdated "3D" look logo they had before, which works much better on signage, branded items, etc., and a return to the Cream & Crimson official IU colors and an enforced consistency on logo and colors which makes a more professional presentation overall than the hodge-podge we had before.
I also have been in business for 25+ years. I agree on most of your consistency presence, a lot was out of whack, however, a lot of $ was spent that should have been 101 level application to begin with. Revised logo was not optimal and in many reproductions applications falls short. Probably better for another thread. Will buy you beer this fall at game. Lol
Im sorry for what has happened to your family/friend...
I don't drink & I'm...trying to see the positives in this. I've forgotten what they are, but I vaguely recall that this is needed from a competitive point of view...in some way.
You're absolutely not the only one. I try not to be selfish, & only seek out behaviours that serve my own interests, but this just seems like such an obviously bad idea, that it makes it tough not cater to my own interests when so many others are catering to theirs. YAY!! Drunken 21 year-olds again. I can't wait!!
Have to disagree, that logo works really well across the board. I think they nailed it And logo design is not as easy as those who haven't done it think it is and make it out to be. It's worth paying for.
Is it any more than any other college town? Do sexual assaults go down in the off season? I just find it hard to believe that if football was removed from the campus all together...no team.... no games.... that assaults would go down over the fall time frame..... so selling beer at a game imho has the same effect on sexual assault as selling all beef hotdogs do at games. Alcohol is legal... I’m not a supporter of allowing alcohol in the suites but not the stands.... pretty elitist position imo....
