Don't recall which poster brought up "revenue sharing" first - so I credit them anonymously.
But as for NIL money and how it can/should run at schools like IU, who lack the fanbase/alumni base/donor base/business advertising base to fund NIL by making donations to a fund (while the NCAA sits in a corner crying and the revenue schools outpace the have nots):
The Supreme Court case that opened this Pandora's box was based on a lawsuit by a player who saw himself in the ads the NCAA ran for the basketball tournament and realized they were making money off his "name, image or likeness" while prohibiting him from doing the same thing." The NCAA was selling the tourney "broadcast" rights (now "streaming") rights forever a BILLION dollars, and he was getting tuition, room, board, books, and a little pocket change. If he wanted to do a Nike commercial, it was prohibited.
Leap forward to the SCOTUS decision. It said (paraphrasing) - "The NCAA must comply with anti-trust business laws. It does not HAVE the statutory exemptions from complying with the anti-trust laws that the pro leagues have. So the NCAA can't monopolize the money like there leagues - and that also means they can't prevent a poor, free-labor, uncompensated "student-athlete" from selling disown name, image and likeness" to Nike if he wants."
So the first thing the NIL Cheaters did was get a few elect alumni to "pay for play." "I'll give every football player at MYSCHOOL U $50,000." The NCAA said "can't really do that." And has done nothing to stop it and done nothing to this eschoolsthat already did it.
Then the schools said "we'll set up collectives." The NCAA said "no" to that too, but has done nothing to stop it and has done nothing to the schools that already did it.
Here's the plan - we take our next $70,000,000 BTN/Big Ten check - we split it with our student athletes on this basis - "all of our student athletes have used their name, image and likeness - nay, their very bodies - to practice and play in public, to been seen in so many TV streams, broadcasts and commercials that we can't even count them - and don't want to. We're just gonna estimate and compensate. Plus, we can't give the boys teams money without giving the Title IX teams money - so we're giving $30,000,000 to our 600 scholarship athletes - $50,000 each. Starting TODAY. They helped us earn it - we want to either beat Michigan or force them spend more than they want. OUR ANTE IS $30,000,000."
Do this TODAy - before our football recruiting signing day recruiting orgy has passed.
But as for NIL money and how it can/should run at schools like IU, who lack the fanbase/alumni base/donor base/business advertising base to fund NIL by making donations to a fund (while the NCAA sits in a corner crying and the revenue schools outpace the have nots):
The Supreme Court case that opened this Pandora's box was based on a lawsuit by a player who saw himself in the ads the NCAA ran for the basketball tournament and realized they were making money off his "name, image or likeness" while prohibiting him from doing the same thing." The NCAA was selling the tourney "broadcast" rights (now "streaming") rights forever a BILLION dollars, and he was getting tuition, room, board, books, and a little pocket change. If he wanted to do a Nike commercial, it was prohibited.
Leap forward to the SCOTUS decision. It said (paraphrasing) - "The NCAA must comply with anti-trust business laws. It does not HAVE the statutory exemptions from complying with the anti-trust laws that the pro leagues have. So the NCAA can't monopolize the money like there leagues - and that also means they can't prevent a poor, free-labor, uncompensated "student-athlete" from selling disown name, image and likeness" to Nike if he wants."
So the first thing the NIL Cheaters did was get a few elect alumni to "pay for play." "I'll give every football player at MYSCHOOL U $50,000." The NCAA said "can't really do that." And has done nothing to stop it and done nothing to this eschoolsthat already did it.
Then the schools said "we'll set up collectives." The NCAA said "no" to that too, but has done nothing to stop it and has done nothing to the schools that already did it.
Here's the plan - we take our next $70,000,000 BTN/Big Ten check - we split it with our student athletes on this basis - "all of our student athletes have used their name, image and likeness - nay, their very bodies - to practice and play in public, to been seen in so many TV streams, broadcasts and commercials that we can't even count them - and don't want to. We're just gonna estimate and compensate. Plus, we can't give the boys teams money without giving the Title IX teams money - so we're giving $30,000,000 to our 600 scholarship athletes - $50,000 each. Starting TODAY. They helped us earn it - we want to either beat Michigan or force them spend more than they want. OUR ANTE IS $30,000,000."
Do this TODAy - before our football recruiting signing day recruiting orgy has passed.
