Alabama has really utilized its football program for the benefit of the entire campus. Read this article on how money well spent can be a huge benefit to a University.
http://www.nytimes.com/2015/11/07/s...ama-crimson-tide-football-marketing.html?_r=0
http://www.nytimes.com/2015/11/07/s...ama-crimson-tide-football-marketing.html?_r=0