What's your issue here? As long as he's getting to practice and doing what he needs to do academically (5th year senior? Guessing not much), I don't expect them not to have a life. If it's true that he's making 500K, through NIL then I'd assume he's going to have some commitments to keep, such as filming a video or ad. Let me know if he misses practice or some other requirement because of this, and then it matters.
It's much different than it was 20+ years ago, but look around, most players are doing endorsements/commericals, etc... if they can.