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Front Office Sports - Big Ten Hopes to Earn at Least $1.5B Annually in Media Rights Deal

But god damn im 37 and had the 93 Hoosiers won it would have been so much sweeter if its compared to say a 2033 team based on nil money winning it all. Matt Nover getting a title it so much sweeter than a Montverde kid on a Hoosiers for Good cash grab contract.
Your generation (and mine, the Gray Beards) is in the transition zone regarding cash payments to college athletes. Once your people are dead and incinerated, it will be a different reality for the next generation. They will know of no other way. For them, NIL has always been. There will only be a historical note buried deep within the Annals of College Sports stating that college athletes once upon a time were only gifted free tuition to the school of their choice. Try and think of what reality for humans was 100 years ago...1,000 years...100,000 years...far out Man. What one never knew/nose/knows, one never missed/mist/misses. Bottom line...they'll be fine.

Ah, to be 37 again and defending national champions. My chest swelled with pride that year, yet, hasn't swelled since. Time is running out, as it always does.
 
Yes you do - you just don't agree with it.

I favored maintaining the 'purity' of amateur vs. paid collegiate athletics for the longest time. But as it was in many respects an illusion that ultimately succumbed to cheating and the influence of fantastic revenue streams, something had to give. Add the issues of individual/constitutional rights and basic fairness, and the advent of NIL was in some respects a fait accompli.

While I'll allow that there's an 'everyone gets a trophy' aspect to paying all scholarship athletes, insofar as they work much harder than mere students/scholars to bring glory/prestige to their Schools, only makes sense to get 'the best that money can buy'. Except for golf. And bowling if that's a thing or athletics that doesn't actually involve athleticism per se. 🍏

There is value in IU having great BB, soccer, swimming and diving, track and field teams, and the like - so pay them. Perhaps not as much as BB/FB players whose sports do in fact generate absurd revenues, but the worth or value of a thing (or person) goes well beyond how much money they earn or happen to make for their handlers. So yes, am advocating that anyone who is awarded a scholarship with the expectation that they will in some way exalt IU through DI athletics get a piece of the media revenue.

On some level I'd perhaps ultimately like to see a rebate to all students along the lines of what Alaska used to do (and maybe still does) wherein every resident man, woman and child got an annual dividend check as a way of the State sharing out some of its fantastic oil and gas revenues. But then I like sharing, and certain aspects of 'socialism' are far more humane/sensible/constructive than pure unadulterated capitalism.

Share the wealth - everyone wins. 🍎
I agree. There are a lot of tangible and intangible benefits to NR sports being successful. Everyone wants to see US successful on interns stage. Universities are on of the main training grounds
 
Perhaps people no longer feel like working for crap pay and no benefits. Not like all those folks jumped on welfare or are living off their dividend checks. If you know the answer pray tell...
People have thought they were working for crap pay and lousy benefits since hired work was invented. What made them all of a sudden say, "Fu*k it, I quit!", Angry Man Syndrome?
 
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I agree. There are a lot of tangible and intangible benefits to NR sports being successful. Everyone wants to see US successful on interns stage. Universities are on of the main training grounds
And one could say womens bball has brought notoriety to UCONN , cross country to Northern Arizona, even golf (sorry Rikki) to Augusta U
 
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