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Big Ten Media Rights Deal - $1.5B?

goody1986

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Oct 16, 2004
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With the additions of USC and UCLA, new rumors are swirling that the B1G media rights deal could be worth up to $1.5B annually. I wonder if the B1G would be innovative here and include the athletes as a slice of the pie?

The math*:
  • 1.5B annually/ 16 schools = $93.75M per school
  • 1.5B annually/16 schools + a 17th slice for the players = 83.3 million annually per school + 83.3M annually available for the conference to distribute to student athletes as part of a conference NIL agreement.
*I'm not sure what the conference's cut is, so I'm ignoring that for the example.

Link: $1.5B Media Rights Deal?
 
With the additions of USC and UCLA, new rumors are swirling that the B1G media rights deal could be worth up to $1.5B annually. I wonder if the B1G would be innovative here and include the athletes as a slice of the pie?

The math*:
  • 1.5B annually/ 16 schools = $93.75M per school
  • 1.5B annually/16 schools + a 17th slice for the players = 83.3 million annually per school + 83.3M annually available for the conference to distribute to student athletes as part of a conference NIL agreement.
*I'm not sure what the conference's cut is, so I'm ignoring that for the example.

Link: $1.5B Media Rights Deal?
Take about 5% off the top for BT expenses, taking it down to $89M or so.

My question is, how much of our take, whatever it is, will go toward athletics, and how much for academics? That's going to be an issue with every BT school, along with the pay for play issue you raise.

My question, with respect to the issue you raise, is whether any $$ going to athletes will be split equally between the bball & fball players and the water poloers, volleyballers, and rowers.
 
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Not saying the money will be split equally but IMO it should split proportionate to the revenue generated for the athletic department.
 
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Take about 5% off the top for BT expenses, taking it down to $89M or so.

My question is, how much of our take, whatever it is, will go toward athletics, and how much for academics? That's going to be an issue with every BT school, along with the pay for play issue you raise.

My question, with respect to the issue you raise, is whether any $$ going to athletes will be split equally between the bball & fball players and the water poloers, volleyballers, and rowers.
Wouldn’t make sense for other sports to gain from football isn’t that the whole NIL argument?
 
Noon Fox B1G Noon
3:30 CBS
7:30 NBC Saturday Night Big Ten
10:00 FS1 West Coast B1G game

Peacock will also stream 1 game a week.

The 2nd tier B1G rights for CBS is 350 Million. The SEC just left CBS for ESPN for 300 million. The number is going to be closer to 2 Billion when it’s all done.
 
Say you only included scholarship football players in a revenue split. Use $75 million as the total player share. 85 scholarships per team. 1320 scholarship players at 16 teams. That comes to about $55,000 per player.

One thing I have not seen much discussion on, would you include PWO or just WO in this revenue split? Other sports? BYU had someone commit to an NIL deal to cover all the costs for football walk on players. But once you include PWO/WO or other sports, that $75 mil gets diluted quickly.
 
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