The Big 12 is in talks with Allstate for conference naming rights to the tune of $30 -$50 million a year. Conference USA is also looking at this too. These seems weird, but not surprising. I'm actually a little surprised that this hasn't happened. I figure if the Big 12 is talking that much money, the B1G could command much more. Still, it'll be weird if it happens. Just one more step toward college athletics being unrecognizable from even 5-10 years ago.