If university leadership would be a bit creative, they could identify multiple university needs that go beyond athletics and that could be addressed in a major memorial stadium renovation, potentially allowing for reduced costs and definitely creating more visual and practical impact. Notre Dame's recent stadium renovation included classrooms, labs, and administrative offices in the structure - including the psychology department and Kansas is creating a special district with its stadium renovation and including a conference center in a stadium-attached building. A major addition for just suites is likely difficult to make an ROI case for at IU, but a major addition that integrates athletics and academic needs is easier to justify and to pay for. The building could be 365 for more than athletes, coaches, and athletics administrators.