Glass has been consistent with efforts to get butts in seats.
Those of us who go to the games see the efforts with price promotions for youth and young alumni, student offers, fireworks, music, the walk, pregame band concert, super duper video boards, staff bending over backwards to be friendly and thank you for coming, golf cart rides everywhere, the lots being redone, the kiddy football field, Glass and his staff walk the tailgates, the stadium is beautiful.
Attendance has definitely grown but it is tough to do much more with such a slim history until the winning improves.
he's been consistent in doing virtually nothing other than hoping.
the promotions have been beyond pathetic relative to the task at hand.
while $10 isn't a huge amount for a reserved youth ticket, it's hardly a game changer and miles from what i would call aggressive.
Glass spends money like a drunken sailor, yet won't invest squat in upping the football attendance.
Ohio State is the exception, but for most games, i'd let IU students in free, (any other business in the world is good enough with numbers to make this work), i'd have a general admission section with $20 tops for adults and up to 4 kids (through HS age) free if accompanied by an adult. (and sell sponsorships for that section).
no points with promo tics, GA section, and "reserved" youth tics stay at $10.
think this would cost a lot? it wouldn't. it would be small change relative to the budget, would bring almost enough incremental revenue to be a wash revenue wise, (and possibly be a revenue plus), and you can always back off once it's no longer needed.
virtually all our costs are fixed costs, so there's virtually zero incremental cost per incremental seat occupied.
any incremental revenue is all profit.
this is how almost every other major business in the world operates, that has excess unsold capacity.
and like i said, a full or almost full stadium has many times the positive impact on a recruit than more brick and mortar.
until Glass and IU start making some real effort to fill the stadium, (i don't consider talk or PR or wishing as "effort"), i won't consider them as "backing" the program any more than those who preceded them.
actually, much less support would be far more accurate, since the current administration has way more resources just given to them, to work with.
everyone talks about IU not "investing" in football over the decades.
this is where the "investment" should start, and it would be the cheapest investment with far and away the biggest bang per buck payout IU could do.
fact is, i could fill a lot more seats, make it revenue positive starting day one, (revenue neutral at worst), and if IU can't with the current group, they need new people and new vision.