capitalism takes different forms, and most think only about the most romanticized form.
a capitalist can see a river with no bridge, and build one and charge a toll a use.
or, a capitalist can see a free passage public bridge over a river with 20,000 vehicle crossings a day, and think how can i become the management of that bridge and use that management of that bridge to enrich myself.
what we have been seeing in college sports is the later form of the two of capitalism.
many have tried to start new pro leagues with varying levels of success.
but building a loyal fan base of tens of millions and adding hundreds of billions/trillions in facilities and land and media distribution isn't that easy for pro sports league start ups, especially with the NFL and NBA already established..
so much easier to just take over college athletics from within, who's fan base and facilities and land ownership and media contracts and distribution built over 2 centuries are already on par with, or superior to, the NFL or NBA, and just using the frog in the pot approach, transition college athletics that took 200 yrs to build, to something you now manage and can use that management of to monetize to the max something that wasn't built with the intent of maxing revenues, and enrich yourself and a small handful of others in the C-Suite positions beyond your wildest dreams, and far beyond what you can likely achieve starting your own new pro leagues.
and best of all, do it all with public and other people's money, rather than having to invest so much as 1 cent yourself.
and in doing so, you also inherit the monopoly status and tax free status of the entities you have inhabited and transitioned to being managed by you.
of course you still have partners, the universities themselves, that you have to share revenues and control with.
all that is happening as we speak, and has been happening for some time.
as to the linked article about private equity just buying everything,
for those still on the outside who see hijacking college athletics, it's fan base, facilities, land, etc, as a far superior way to acquire one's own pro sports leagues, to benefit themselves and financial backers, i suppose the next option would be to just buy from the outside the already hijacked college athletics, from those who already hijacked it from within.
i personally don't see that happening, mainly because you can't use the frog in the pot approach again to circumvent public outcry and political push back.
never the less, the original hijacking from within of college athletics for the enrichment of the very few at the expense of everyone else, and at the expense of the end of college athletics as we knew them in favor of a 2 new pro leagues, football and basketball, has already happened.
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on a side note, when this conference realignment spun as "expansion" first started in earnest 10-12 yrs ago with Neb, UMD, RU, to the B10, Mizzou, TAM, to the SEC, Col to the PAC, with the PAC going after Texas and OU and the B10 hoping UMd would be the first domino bringing UNC and UVa as well at the time, i stated here many times at the time that this wasn't about "expansion" at all, or the local markets, it was about CORPORATE CONSOLIDATION 101, and eliminating competing major conferences for media contracts as much as possible, as monopolization was/is where the money is for schools and conferences that already enjoyed national distribution in all their contracts without taking on added equal shares of an already national revenue pie just to enhance a few markets that were already being monetized.
CORPORATE CONSOLIDATION 101.
these are no longer primarily sports leagues, they are PRIMARILY NEGOTIATING CARTELS put together to monopolize negotiating leverage as much as possible.
they are no longer being run by administrators for the greater good of the universities, athletes, alumni, students, and fans, they are now being run by media execs with corporate raider activist hedge fund manager mentalities, with one and only one agenda in mind.