maybe halftime shows are too 1930’s? Ahia State has made them more modern, but these days, most folks don’t sit around watching a marching band do the same thing as always - they go to the can, go stand in line for food drinks, text and check phone data, get out of the sun for a bit, visit the outsiders, etc. Gotta go big or stay home if you want to improve on the same old thing.
meanwhile, we set off fireworks during daylight.
my advice has always been to hire a Broadway/Hollywood/Vegas show director/team to CREATE and SUSTAIN EXCITEMENT from the moment the gates open until end of game - appoint him/her/them as the GOD(S) of EVERYTHING but the football. They decide how the team enters the field, how the band enters the stadium, what music gets played and when. No excitement - no happen. If your ad sucks, we don’t play it.
The “aw shucks - aren’t they cute” method is dead.