The dam is broken and alcohol sales at B10 schools are happening. Power five schools are starting to realize the benefit of the revenue that alcohol sales brings. UL is a case study in how alcohol sales can help generate revenue with few negative effects and awesome results program wise. So how long before IU joins in? Everyone complains that fans either don't show up and/or leave at halftime. Would beer sales fix that? If Indiana is serious about improving the football attendance, why wouldn't they at least try this? Imagine a huge Upland brewery section of Memorial stadium. That would be great sponsorship and revenue opportunity.
http://www.cbssports.com/college-fo...wer-five-schools-offering-beer-sales-in-2016/
http://www.cbssports.com/college-fo...wer-five-schools-offering-beer-sales-in-2016/