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Is the NCAA losing the battle to not pay athletes?

This isn’t about paying athletes. No one is talking about paying crew teams at Division III schools. This is about paying football players and basketball players who have television contracts for their games
 
This isn’t about paying athletes. No one is talking about paying crew teams at Division III schools. This is about paying football players and basketball players who have television contracts for their games
The article is about more than just the issue about marketing athletes' names.

It states in part: Proponents of better compensation and labor rights for college athletes have hammered the NCAA on numerous fronts over the last decade, with federal lawsuits, attempts to unionize, legislation in statehouses and Congress, and new leagues that aim to compete for top-tier athletes by paying them more than the NCAA allows.

And the court, according to the article, decided that the universities could pay the athletes.
 
The relationship between an NCAA athlete and it's member institutions is a symbiotic one for virtually all those involved. An argument can be made that the athlete helps the institution build it's brand, but the same could be said that the institution helps the athlete do the same, while compensating them to the tune of 6 figures over 4 years in free education with room and board. The regionally/nationally televised broadcast of these games and flagships like the Big Ten Network are also just as helpful to the individual athletes as they are to the schools or conferences. Full ride athletic scholarships are substantively paid internships with additional tangible benefits as it is.

If they decide to further compensate them, how long before other students ask for the same? Music, stage, arts and humanities, law, medicine, business, technology, engineering and the sciences? All of these students who go on to make names for themselves in their chosen fields help build the schools' brands, and they all have to put in more time to their craft than the average student does in the classroom setting, so does that mean they should be paid above and beyond their scholarship too?
 
The relationship between an NCAA athlete and it's member institutions is a symbiotic one for virtually all those involved. An argument can be made that the athlete helps the institution build it's brand, but the same could be said that the institution helps the athlete do the same, while compensating them to the tune of 6 figures over 4 years in free education with room and board. The regionally/nationally televised broadcast of these games and flagships like the Big Ten Network are also just as helpful to the individual athletes as they are to the schools or conferences. Full ride athletic scholarships are substantively paid internships with additional tangible benefits as it is.

If they decide to further compensate them, how long before other students ask for the same? Music, stage, arts and humanities, law, medicine, business, technology, engineering and the sciences? All of these students who go on to make names for themselves in their chosen fields help build the schools' brands, and they all have to put in more time to their craft than the average student does in the classroom setting, so does that mean they should be paid above and beyond their scholarship too?
I agree with you that it is a very complex issue. No doubt taken to the extreme it will have ramifications just like those that you depict and maybe worse for athletics and the disparity between the universities that have and don't have these top athletes.

I don't have the answer. But, i speculate that there will be some sort of action in Congress to allow some sharing of revenues. Maybe, it will require a pool and provide not only room and board and tuition but a stipend...at not just the the top schools. Similar in ways to the requirement for the revenue generating male dominated sports in college subsidizing others. That is if the NCAA's continuing lobbying efforts to influence members of Congress fails. Yeah, right.
 
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