I've accidentally been studying this for decades (without any real knowledge of the current crisis)...,: as a 18 something- Cutty Sark (cool graphics/got me where I wanted to go, 20 something: Chivis Regal ( USMC Majors approved it so it was good enough for me; 30 something: Pinch Bottle (cool container, same result); 35 something: Glenfiddich (sounded cool and actually had a more refined taste); 40 something, many were sampled but never could settle...; 50 something plus - Laphroag; I know there's supposedly better "but" given the intersection between taste, price point, and overall "result" if I Had to take my chances with one bottle of good Scotch versus the world I'd chose Laphroag... There is possibly something better but if you're gonna die anyway, enjoy yourself and leave the rest of your cash to your grandkids...
(wish we had something besides an M$U smiley face to use for an emphatic smile...)